Classically trained designer who ended up leading 150+ of them. I create things people love, and still use.
EVP, Executive Creative Director, Razorfish Central Region (150+)
Hand-crafted AI
+ Conceived the multimodal collaborative AI whiteboard GenCanvas and directed its design & experience. Built into Publicis Groupe's €300M CoreAI platform, now deployed across 120,000+ employees
+ Championed the AI-led Jeep "Twelve 4 Twelve" experience. A series of special edition "drops" with an AI-driven 3D pipeline built on GenCanvas. 176M impressions. Every edition sold out
+ Led "The Morelandos" all-AI experience for Visit Orlando. 1,200 characters built from thousands of real traveler reviews mined for emotional signal, rendered in Imagen and Veo, deployed across Google Maps. Selected for Google's AI Lighthouse Program, presented at Cannes 2025
Teams & Culture
+ Built the entire regional creative team, hire by hire, over 15 years
+ Co-authored Emotional Architecture, Razorfish's proprietary methodology for measuring the value and impact of emotion in creative work
+ Cast the room on $200M+ of pitch wins, then hired the people who delivered them
+ Founded Creative Mixers, a monthly creative forum that outgrew the region and drew people from across the country. Every month for six years, across AI, XR and the metaverse
Platforms & Products
+ Created the mobile & digital experience for MyWalgreens loyalty from the ground floor. Now 134M+ members
+ Defined the Covid-19 vaccination digital experience for Walgreens that resulted in 90M+ vaccines
+ Led cross-agency identity & strategy for all Stellantis uConnect marketing and in-dash display. Shipped in 10M+ vehicles
+ Created the Jeep owner platform (OffRoadr) that Jeep still runs today as Badge of Honor, nearly twenty years on
+ Rebuilt Jeep.com with 500+ commissioned photographs and CGI. Top 5 JD Power OEM site ranking.
+ Infiltrated Chrysler Design Labs and built the first iPhone-to-vehicle app before Tesla was even an option. Remote start, vehicle diagnostics, real-time EV battery monitoring.
Brand & Campaign
+ Built the most successful digital program Miller Lite has ever launched, with Sports Illustrated. 25M+ unique engagements.
+ Launched the "iPhone killer" Samsung Galaxy Series, deemed Mashable's “breakthrough brand”
+ Revived "How to Speak Australian" for the fabled Foster's Beer brand. 19 TV spots, full 360 launch, 11% sales lift
+ Doubled incremental billings on Sara Lee, $8M+ in a year, by selling in new brand activation ideas
International Nomad
+ Oversaw teams in Sydney & Melbourne, for both Samsung and Chevron. Spent six weeks in Paris directing a team delivering U.S. work while training sister agency Publicis Marcel on GenCanvas. Another six embedded in Geneva.
+ Invited speaker, Business of Design Week, Hong Kong Design Centre
+ Won an international design competition into FABRICA, Benetton's research centre in Treviso, Italy. Four months of digital R&D alongside 27 multidisciplinary creatives, on benetton.com & Colors Magazine
Client Experience:
Automotive & Mobility: Jeep, Chrysler, Stellantis, Ford, Ford Pro, Lincoln, Harley-Davidson, Bridgestone, Firestone, Esurance
Healthcare & Wellbeing: Pfizer, Eli Lilly, Blue Cross Blue Shield, NMDP, Texas Children's, Children's Hospital of Colorado, Kids Mental Health Foundation, Purell
Food, Beverage & Spirits: ABI Budweiser, Grey Goose, Patrón, Jim Beam, Miller Lite, Coors Light, Sparks, Foster's, Smucker's, Wingstop, Jimmy Dean, Hillshire Farm, National Pork Board, American Egg Board
Retail & Commerce: Walgreens, Ulta Beauty, ALDI, Abercrombie & Fitch, Hy-Vee, United Colors of Benetton, Bread Financial, Borders
Technology & Entertainment: Motorola (Google), Samsung, AT&T Small Biz, U.S. Cellular, Disney
Energy & Industrial: Chevron, Caterpillar, Reece
Selected Awards:
+ IAB MIXX Gold, ADDY Silver and a Webby Honoree — Miller Lite "Fantasy Football Smack Talk"
+ Effie Award, Electronics — Samsung Galaxy SIII US Launch
+ Shorty Award, Best Use of Technology — Motorola "#MotoSelfieStick"
+ Shorty Award, Best Use of Instagram — Motorola Moto E
+ ADDY Award, Best Use of Social Media — Motorola Moto E
+ Best of Show, IAC Web Awards — Lincoln "MyDream.tv"
+ Gold, Corporate Website, IAAA — Fordvehicles.com
+ Applied Arts Interactive Award — Jeep Wrangler Unlimited
+ IAC, Best Automotive Website — Jeep "Urban Ranger"
+ One Show Shortlist — Children's Hospital Colorado "Miracle Milestones"
+ Cannes Lions Shortlist — Ford F-150 Launch Module
+ (2) One Show Awards — Ford F-150 Launch Module
+ Communication Arts, 15th Interactive Annual — Jeep "Comfort Module"
+ Work featured in Creative Review, London — Fabrica: Annex
Judging
Final Round Judge, Effie Awards, New York, 2023
Agency Recognition:
Razorfish, Campaign US Innovation Agency of the Year, 2026
Razorfish, two-time Campaign US Most Innovative Agency
Razorfish, Campaign US Digital Innovation Agency shortlist, 2023
Need more?
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